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It’s fair to say that fundraisers have had a bad rap in the past few years, with a succession of negative media headlines, political criticism and fines from the Information Commissioner’s Office. It's no wonder that some people who ask for money for good causes for a living tell me they now dodge the ‘what’s your job?’ question at parties.

With the help of the Institute of Fundraising as my invaluable research partner, I’ve spent the past...

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