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MAJOR DONOR FUNDRAISING – IT’S NOT ROCKET SCIENCE …

At the first meeting of the Kent Fundraiser’s Hub, Jack Matthews, Head of Philanthropy at Shelter gave a brilliant presentation on Major Donor Fundraising. There were a few surprises. Major donors are sometimes overlooked by small charities and yet for charities with income below £1m, this source of income produces an average of £234,000 pa. The crazy thing is that for charities between £1m and £5m this figure barely changes… are those charities getting distracted by other channels? We all know that growing income from wealthy individuals takes time and effort but what’s not to love? An average ROI of 6:1, an opportunity to build relationships that can yield unrestricted as well as restricte

7 WAYS FOR FUNDRAISERS TO TRANSFORM A MEDIOCRE DAY

OK we’ve all had them, even if we don’t admit it often. Those days when nothing much is going on, when there is no deadline, no celebration and if you are honest not too much that is motivating you either. But we fundraisers are all about generating, right? So here are seven actions you can take that can turn that uninspiring day into one that is the catalyst for something amazing… 1. FIND SOME NEW STORIES Every fundraiser needs a bank of stories. Get off your chair and go and talk to people. Other staff, volunteers, beneficiaries and supporters. The best stories come from genuine conversations, not staged interviews. I’ve never forgotten the bereaved Mum who volunteered in the hospice where

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