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It’s fair to say that fundraisers have had a bad rap in the past few years, with a succession of negative media headlines, political criticism and fines from the Information Commissioner’s Office. It's no wonder that some people who ask for money for good causes for a living tell me they now dodge the ‘what’s your job?’ question at parties. With the help of the Institute of Fundraising as my invaluable research partner, I’ve spent the past three years interviewing and surveying over 1200 of the UK’s professional fundraisers, to find out who they are, what they do, why they chose this work and what makes them tick. Time and again the data highlights sharp differences between public perception

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